TV / Video
When it comes to social marketing, TV advertising should connect with audiences - whether it's to touch you emotionally, inspire, move, make you question, make you think, make you act, entertain or inform. We strive to accomplish that goal every time out, whatever the budget or timeline. Have a look at some sample TV ads for clients across Canada.
Social Marketing
Ambulance Paramedics Protecting Critical Emergency Services in BC
CUPE 873 members tell their story and demonstrate their commitment to providing crisis response, reliable service, expert care, and commitment to patients in this broad spectrum campaign which included print ads in commuter papers, radio ads province-wide and online ads with community media websites.
Excuses (Manitoba Public Insurance)
Manitoba Public Insurance reminds us all that there are no excuses for speeding. It is an emotional piece of storytelling.
A lot of reasons (Manitoba Health)
This ad by Manitoba Health looks at easy ways to help people reduce their diabetes risk.
Brother (Manitoba Public Insurance)
Brother (developed for Manitoba Public Insurance) is an emotional piece that shows how wearing your seatbelt is not only about your own safety...it is about the well being of all your friends and family.
Around the House (BC Ministry of Health)
Simplicity is the key to this BC Health ad.
Stay Out of Gangs — English (Government of Manitoba)
Stay Out of Gangs — French (Government of Manitoba)
Helmets through history (Government of Manitoba)
An exagerated voice-over, great sound effects and music come together to make this ad. This launched as part of the Government of Manitoba's efforts to increase bike helmet usage.
Slow Down (Manitoba Public Insurance)
Playing off the feel of a "typical" car ad, this spot shows where speed can really leave Manitoba drivers.
Branding and Support Building
Woke (Manitoba Government & General Employees' Union)
The Health Technical Professionals at the MGEU do amazing and diverse work. This ad tells the story of how they come together to change the life of a patient.
Dreams :30 TV — BC Teachers' Federation
Teachers do their very best to connect with each student and inspire them to realize their dreams. Teachers in BC highlight the loss of funding in public education that's making it harder to help every child succeed. They are calling for restored funding in this multi-media campaign — so BC classrooms have more resources, and teachers have more time for each student.
:30 TV "Have you been?" (Manitoba Teachers' Society)
Teachers: they affect our future generations every day. And in Manitoba, MTS is celebrating the ways teachers have helped make classrooms more interactive and student friendly.
Journey (Manitoba Nurses' Union)
Nurses at the MNU (Manitoba Nurses' Union) touch people at every stage of their lives. This ad carries those strong, positive associations to the brand of nurses' advocacy organization, the MNU.
Safeguard (Saskatchewan Government and General Employees' Union)
The SGEU (Saskatchewan Government and General Employees' Union) took a risk in letting us create an ad — 'Safeguard' — that used only images and music to give voice to the important work their members do. We think it turned out beautifully. You can decide for yourself.
Ask Mrs. Kowalchuk (Manitoba Teachers' Society)
Ask Mrs. Kowalchuk is the follow-up ad to the multi-award winning Meet Mrs. Kowalchuk. This ad developed with the MTS (Manitoba Teachers' Society) continued to raise the profile of teachers in the province and sought to encourage the parent-teacher connection.
Meet Mrs. Kowalchuk (Manitoba Teachers' Society)
This award-winning ad for the Manitoba Teachers' Society highlights the impact teachers have on their students... both now and in their later years.
Mr. Houle (Manitoba Teachers' Society)
The third in a series of MTS (Manitoba Teachers' Society) ads, 'Mr. Houle' shows the diverse and inspiring ways teachers connect with students every day.
Protecting Public Services
Regina's Secret (Saskatchewan Government and General Employees' Union)
This SGEU election ad took a lighter look at the dark side of privatization.
Phone rings (Saskatchewan Government and General Employees' Union)
This TV and online spot highlights the work of SGEU's social services members, and the impact of government cuts to Saskatchewan's most vulnerable.
Commitment (NSGEU)
Signs (Saskatchewan Government and General Employees' Union)
In the wake of massive cut-backs to public services and highways workers, the SGEU wanted this ad to help sway public opinion on the issue.
In Your Neighbourhood (CUPE Alberta)
This online ad builds on the successful radio and print ads reminding Alberta families of the great services at their door, around the corner and in their neighbourhood.
Don't Mess With Our Saskatchewan (Saskatchewan Government and General Employees' Union)
The SGEU (Saskatchewan Government and General Employees' Union) continues to lead the fight against the quiet sell-off of Saskatchewan. This ad was supported with a custom microsite that offered bite-size information about the threats to Saskatchewan's public services.
Your Province (Manitoba Government and General Employees' Union)
The Manitoba Government and General Employees' Union made this ad to celebrate the important jobs their members do every day.
Privatization experiments (Saskatchewan Government and General Employees' Union)
This animated spot launched the Saskatchewan Government and general Employees' Union campaign to protect public services. While the animation gives it a light feel, there is a lot of important content packed in to this 30 seconds.
Paramedics Care - Ambulance Paramedics of BC
BC'S Ambulance Paramedics make a difference every day. This online ad helps highlight the life saving work they do.
Bargaining and Issue Campaigns
We Wouldn't (Saskatchewan Federation of Labour)
This spot takes a pointed shot at the government’s record over the last four years and looks ahead at some big issues workers may have to face
Families (Hospital Employees' Union)
The HEU (Hospital Employees' Union...a part of CUPE) wanted to make sure health care remained one of the leading issues in the last BC election. This ad was part of that campaign.
Closed — Punjabi (Hospital Employees' Union)
The ad Closed was part of the HEU (Hospital Employees' Union) efforts to make health care a central issue in the 2005 BC election campaign. This is the version created in Punjabi.
Investing (Manitoba Government and General Employees' Union)
Our friends at the MGEU (Manitoba Government and General Employees' Union) wanted to profile the amazing work their Home Care Workers do. We helped them make this ad to accomplish that goal.
Didn't vote for that (International Brotherhood of Electrical Workers, 424)
IBEW Local 424, worked with us to create this ad when their pensions were under attack by the Alberta Government.
Every Child (BC Teachers' Federation)
This ad was produced with the BCTF to profile the important role teachers play in a child's life.
When — Cantonese (BC Teachers' Federation)
When was produced in English, Cantonese, Mandarin and Punjabi as part of the BCTF (BC Teachers' Federation) election awareness campaign. Here it is in Cantonese.
Jeopardy (Ambulance Paramedics of BC)
The Ambulance Paramedics of BC (CUPE) developed this ad to draw attention to issues they were facing in contract negotiations.
When (BC Teachers' Federation)
This hard-hitting ad helped the BCTF (BC Teachers' Federation) make sure public education was a major issue in the 2009 provincial election.
Waiting (A coalition of Nova Scotia unions)
Nova Scotia's health care workers came together on a challenging campaign for the right to strike in health care. The spot for this successful campaign tied workers' interests to the public's concern over staff shortages in health care.
Team NOW
Victor Dobchuk
“In the end, I want the client to be really proud of what we produced together. I bring the right people, places and things together to make that happen.” Read more »
