NOW-How
9 mistakes to avoid
Reach the right people with your story - and avoid the top 9 communications mistakes.
Everyone makes mistakes. When deciding where to spend your scarce communications resources, here are some things to avoid — and get better results for your cause. Read more »
How do women get in the room?
Unlocking the door to political decision-making
Originally published in Campaigns and Elections Canada.
“Decisions are made by those who show up.” Aaron Sorkin was right on The West Wing. Decisions are made by voters who show up to the polls. They are also made by those who show up to plan the campaigns of political parties.
But political backrooms of the past and present have not been the most gender balanced places. Read more »
5 new media content trends to juice up your cause.
Finding new ways to inform, connect and stimulate action is critical when you rely on members and activists to get your message out and move your audience.
Ask your friendly NOW staffer how we can help you tap into these new media content trends to help juice up your cause.
If I can’t see it on my mobile phone did it really happen?
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What makes web video watchable and persuasive?
Originally published in Campaigns and Elections Canada.
Even if, as the cliché goes, a picture is worth a thousand words, that doesn’t necessarily mean moving pictures are worth more. In fact, if done badly, your web video may end up worth far more to your opponent. Read more »
6 tips to persuasive writing about policy issues
We're communicators but sometimes people ask us about how communications techniques can help in other kinds of work. Fundraising, policy development, even human resources work. Here are six tips we’ve pulled together for writing about policy issues to help connect better with people. Can you think of more? Read more »
Team NOW
Kristen Keighley-Wight
“Our clients do great work in their communities. I try to honour that commitment by finding new ways to deliver innovative, on-target and well-crafted messages.” Read more »
