bio

“The smallest changes in how a media buy is put together can make a real difference to its overall impact. Paying attention to the details, and understanding how they affect each other, is the key to developing efficient and successful campaigns.”

Carrie is a leader in the field of media buying. Unbelievably approaching 25 years in the field, she is an expert at knowing how to connect and target campaigns and audiences. She’s an amazing negotiator and makes sure each client gets the most of every media dollar. In fact, we each try to take her with us whenever we have to make big personal purchases! Her client base has ranged from Ford Canada and London Drugs to the many unions and political parties NOW Communications works with.

Carrie is passionate about social advocacy and effecting positive change. She teaches strategic media planning and buying in her “spare” time, and has earned many accolades and much recognition for the leadership role she plays in the industry. Also the former media director for all 19 BC government ministries, and several crown corporations, her experience is unparalleled. All this, and somehow she always maintains her quiet and reserved demeanor (hmm…excuse the cough). Carrie’s understanding of the habits, trends and views of the Canadian marketplace make her an integral part of our media campaigns…it’s her passion that makes her one of our favourite parts.