Union communications
At NOW, we’re big believers in the positive role unions play in improving the lives of their members, working people and communities they live in.
We work with you to shine a spotlight on the important jobs public sector union members perform, and the value of public services... and to raise awareness of the risks to families when those services are cut or privatized.
We work with you to talk about issues that affect your private sector members at work and in their everyday lives – from public policy issues to pension and benefit plans to workplace safety.
We develop strategic communications and advertising to support union bargaining or organizing campaigns – and achieve great results. And our award-winning advertising for unions generates greater public attention and engagement on a wide range of public issues – like the need for smaller class sizes in schools, safer hospitals, or cleaner drinking water, to give just a few examples.
Our strategies also help unions better communicate with their members, developing fresh, current communications materials that reach out to members in new, impactful ways.
“NOW’s TV ads were admired by teachers and the public. They raised the profile of public school issues. NOW really produced results.”
~Judy Edmond, Manitoba Teachers’ Society
“Once the team at NOW Communications undertakes the work, we regularly find ourselves in the very fortunate position of having numerous exceptionally creative, well researched and highly effective options to consider.”
~Moira Mackenzie, Executive Director, BC Teachers’ Federation
Team NOW
Ron Johnson
“Progressive values are the touchstone that launched NOW Communications and drive the work we do for clients.”
“It had to be the sharpest political attack on Oscar night since Michael Moore tore a strip off of George W. Bush.”
~Michael Smyth, Vancouver Province, March 1, 2005 on the BCTF ad “Most Devastating”, the gold medal winner for Best International TV ad at the 2006 Pollie Awards
“In our business, you can’t just call the first name in the phone book. You need someone you can trust, with a proven track record. NOW is that company.”
~Lou Arab, CUPE National, Alberta office
