Strategic Communications

Which matters most - strategy or creative?

We think both. But we think strategy, first.

If for no reason than it's an excuse to get the whiteboard markers out.

Whether it's branding, positioning, framing, message development, opinion research or storytelling, NOW brings the latest strategic thinking from the advertising and communications fields to your cause.

NOW’s Strategic Planning Tool

NOW’s 10 Point Strategic Communications Planning Tool provides solid, upfront planning that pays off with an end product that gets you the results you want.

Our senior staff works with you to systematically run through the planning tool. Through ten steps, we work to uncover your unique message and opportunities – and to identify the emotive connection with key audiences that will strike a chord and move attitudes.

The end result is the killer combination: the right message, to the right people, delivered at the right time.

We Stand On The Shoulders Of… Research

No matter how much effort you put into a campaign, if your message isn’t right, your campaign won’t succeed.

Opinion polls and focus groups will help you learn which messages, arguments and facts most effectively forward your cause — and which of your strengths and your opponent’s weaknesses you should concentrate on.

The goal of opinion research isn’t to tell you what your values should be, but how best to make the case to your audience.

At the end of the day, you have confidence that the message you are putting time and money into is doing the job you need it to do: moving public opinion and changing behaviour.

Branding & Integration

One of our mantras is consistency and integration. Well, that’s two mantras actually.

By bringing the discipline of branding to progressive communications, we help clients think in terms of their unique brand and the values or attributes they are offering. Branding works if it’s expressed consistently through each audience experience — from the TV ad to the executive director's speech to a call with a representative.

We work with clients to integrate all of their communications opportunities, including earned and paid media, public speaking, social media and everyday interactions.

And as a full-service agency with an online & interactive division, we are uniquely positioned to deliver integrated creative solutions.

Team NOW

Paul Degenstein

“We'll make sure your creative campaign delivers the right message to the right people at the right time.”