Signature Services

Sometimes it's hard to know where to start. Our Signature Services give you a taste of our most popular work for clients. Whether it's a kitchen party-turned-strategy session or adding some heat to bargaining, these specialties bring the best practices in persuasive communications to your cause.

Communications kitchen

Aren’t the best parties held in the kitchen? This full-day or half-day session with your team and leadership is how effective communications all begins — exploring and crafting your branding, positioning, opportunities, audiences and messages.

The objective: compelling communications that gets your audience talking about your cause or campaign at the place that really matters — the family kitchen table.

For our strategy sessions, you bring the main ingredients: your experience, knowledge of issues and key audiences, and ideas and opportunities. We bring the seasoned chefs, the sauce and a little magic. The recipe book — our 10-point communications planning tool — transforms your ideas and issues into persuasive communication.

The feast? A clear picture of your organization’s message and a communications cookbook to follow (a strategic communications plan) that you will actually use. Catering included! Half-day or full-day session at our place or yours.

Help for the hotseat

Camera on, microphone ready. Tailored to your needs, this is an on-camera practice session designed to boost your confidence as a spokesperson for TV, as well as radio, print and online.

After a refresher on persuasive communications techniques, we (gently) coach you through mock interviews and a debrief to hone your skills. We leave you with take-away tips to support you in your ongoing spokeperson role. Sessions last 2.5 to 4 hours in our office or yours.  It's a date worth making regularly to keep refining your skills with new techniques and tricks of the trade. 

Juice up your cause

You’ve got a campaign on a tough issue, and you want to find the most persuasive way to win it. Complicated issues are our specialty!

After a briefing from you we go heads-down, combing through available opinion and expert research and media coverage, and existing communications on both sides of the issue. Then we get our team together to craft the most persuasive arguments on your side, deadliest attacks on your opponents and creative ways to communicate your cause.

We work with you to generate or revise a quick-hit message box — and expanded message package — to train your spokespeople on; along with a positioning statement/tagline to use in your communication materials.  Then it all comes down to your budget and what media is available to get your message out right away.   We're not called NOW Communications for nothing.  

Savvy media buying

With the advertising creative in place, you want to get the best buy in a changing media landscape. And you don’t want to spend hours on the phone — or sorting through piles of invoices when it's done.

Let us use our expertise and existing network (and in some cases, pre-negotiated group rates) to put together a media buy that reaches the people you need... at the best prices.

Our media buyers and planners have years of experience with audience demographics, reach and frequency, market measurement, and innovative media ideas. And they are tough negotiators! We can usually get the same or better rates than our clients get going direct.

For more, take a look at the five ways we can make your media buying easier and more efficient.

Turn up the heat on bargaining

You’ve hit the wall in bargaining and need advertising to support your bargaining team, rally the public behind you, and poke the employer into listening.

Our bargaining communications will get you noticed and put your concerns in front of the public in a way they can relate to. This service is about tight timelines, working with any budget level, and having been there before.

We work with you to refine your message, develop creative ways to connect with audiences and help them see how your issues matter.

Online that's on-strategy

You’ve been online for years and years – but keeping up with the trends is another thing. Social media, mobile, apps, SEO, accessibility, fan pages, games – what will have an impact on your audience for your cause?

Our online & interactive team will audit your online presence and recommend a customized plan to get you current and future-proof your Web tools.

It's a chance to get our best advice at a fixed price without any obligation to take it.