When you do the kind of work we do, you’re sure to ruffle a few feathers. Sometimes people say nasty things about us. Fortunately, these are all people we’re up against. We enjoy that.

If you’re curious about what our clients think, contact us and we’ll put you in touch. Here is a small sampling of their views – as well as some media commentary on recent work.

“In our business, you can’t just call the first name in the phone book.  You need someone you can trust, with a proven track record.  NOW is that company.”  Lou Arab, CUPE National, Alberta office

“NOW’s TV ads were admired by teachers and the public.  They raised the profile of public school issues.  NOW really produced results.”  Judy Edmond, Manitoba Teachers’ Society

“NOW is a very special group of professionals with principles and passion.” Nancy Knickerbocker, formerly BCTF, currently Education International in Brussels

“NOW keeps coming up with themes and messages that are powerful, persuasive, and contemporary.”  Alexa McDonough, former leader Canada’s NDP

“It had to be the sharpest political attack on Oscar night since Michael Moore tore a strip off of George W. Bush.”  Michael Smyth, Vancouver Province, March 1, 2005 on the BCTF ad “Most Devastating”, the gold medal winner for Best International TV ad at the 2006 Pollie Awards

“The ‘working families’ ads are quite brilliant and very effective.”  Christina Blizzard, Toronto Sun, April 13, 2003

“The NDP boot ad is very funny and edgy.” Rod Love, Conservative party strategist, in article “We're heading into halftime” by Sarah Petrescu, Globe and Mail, December 16, 2005

“...the old bible of advertising...says that you can be creative all you want, but if you aren’t interesting, you are not going to sell the toothpaste.  This fundamentally is an interesting, cute, clever ad.  It...really scores well on all accounts.”  Communications analyst Allan Bonner, on the national NDP ad “Gift”, CBC Newsworld Politics with Don Newman, December 9, 2005

“Our reviewers bought the boot.” Susan Armiston summarizing expert commentary on the national NDP ad “Gift” featuring “the boot”, CBC – The National, December 13, 2005