Effects – Results that matter to people
There are a lot of ways an ad agency can evaluate results. Winning awards and generating media attention. Maintaining great, lasting relationships with clients. Assessing opinion research that measures message penetration and attitudinal change.
By any of these standards, NOW has had great success.
The most important measurement for us, however, is whether we’ve helped our clients make a difference. Have we helped them achieve results that matter to people? The answer, in short, is “yes".
