Cut-through Creative

Today’s attention span is even shorter than it used to be. Are you still reading?

When it comes to creative, our goal is to make the most of each moment you have your audience's attention — and use that time to persuade them to take the next step.

Whether it's traditional media, social media or a website, we find people evaluate creative products instinctively on several criteria:

• Is it memorable?
• Is it relevant to your audience?
• Does it strike an emotional chord?
• Is it clear?
• Is it brief?
• Does it have impact?
• Does it set you apart from others?

But the rule we always stick to is the message is first and foremost — the creative cannot overshadow your message or call-to-action. Getting to that state of creative equilibrium is best done through engaged collaboration between you and us... and ideally adding your audience's thoughts through focus testing.

View a small sampling of our creative work in the portfolio.

Recognizing Success

There are a lot of ways an ad agency can evaluate results: winning awards and generating media attention, maintaining great and lasting relationships with clients, assessing opinion research that measures message penetration and attitudinal change.

By any of these standards, NOW has had great success.

The most important measurement for us, however, is whether we’ve helped our clients make a difference. Have we helped them achieve results that matter to people? The answer, in short, is “yes".

And, to be honest, NOW has never put much focus on awards competitions.  It’s tough to compare what we do to what retail, corporate firms do.  And success is measured so differently.

But with more ad competitions recognizing the type of work we do, NOW has begun entering a limited number of contests. The result: 42 awards, the majority of these international. Those acknowledgements include:

• 28 Pollie Awards
• 28 Summit Creative Awards
• 8 Signature Awards
• 1 Ad Spot Award