Social marketing is about changing attitudes and behaviours and making people aware of new public initiatives that can make a positive difference in their lives.

NOW has helped progressive governments launch major environmental initiatives, communicate important new programs or changes to legislation, and promote provincial savings bonds.

We have a long, successful track record in health advertising.  Our anti-tobacco work has been recognized and adopted internationally.  Other campaigns with exceptional results include advertising and support materials on drug use prevention, reducing childhood injuries, and encouraging healthier lifestyles.  We’ve also marketed the launch of a number of government health initiatives such as reference-based drug pricing and wait list reduction strategies.  And we’ve been very fortunate to work with health unions that are passionate about making people aware of the danger of health cuts and privatization – and advocating for better public care.

Promoting quality, affordable education is another specialization at NOW.  We’ve worked extensively with teachers’ unions and student organizations.  They are extraordinary advocates for the students they serve, and we’re proud to have helped them achieve real gains for kids in the classroom.  We’ve also worked with governments committed to quality, affordable education.  We’ve launched magazines for parents and created web sites for young people about their post-secondary education choices.

NOW also gets excited about car insurance!  We’ve worked for a long time to promote public auto insurance, make the link between affordable insurance and safer driving, and support real change in driving behaviour.  You can see some award-winning results of our work in this section.