Posts Tagged ‘CUPE’

Celebrating CUPE at 50: five decades of great stories to tell

Friday, October 25th, 2013

CUPE 50th anniversary logoOne of the most powerful uses of video is to tell our own stories. And for labour unions, that can be especially important: the labour story is compelling, but not one that often finds voice in the mainstream media.

So we have to tell those stories ourselves. And when you’re a union with a long, inspiring history, rich with victories both for your own members and for Canadians at large, telling those stories and reminding us all of what’s possible is a service to everyone.

That’s what the Canadian Union of Public Employees has done to celebrate its 50th anniversary. In a collection of five videos, CUPE tells the story of half a century of standing up on behalf of public-sector workers and the vital public services they deliver.

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Seven Pollie awards for our clients!

Friday, April 12th, 2013

Pollie Award booklet coverFriday evening was a pretty big night for our clients at the Pollies: the American Association of Political Consultants‘ annual awards ceremony, recognizing the year’s best achievements in political communications.

Our clients dominated the international categories, taking home awards in nearly all of them: direct mail, Internet, radio and television. And while we’re deeply proud of the work we did on those campaigns, but we also know that every one of them was a collaboration. Award-winning creative relies on imagination, strategic smarts and great execution, but it also depends on clients who have clarity, vision and a powerful sense of their mission — on behalf of their members, and for the kind of society we’re building together.

Each of these pieces speaks for workers under attack from their own governments. But each is also unique, speaking to a distinct audience, with its own tone and approach. There’s the uplifting message of CUPE’s “Big Thinking,” the cautionary note from the SGEU in “Erasing Rights,” the call to action the Ontario Federation of Labour sounds in “Gather Round,” and the compassion that comes through in the BC Fed’s “Tough Stuff.” And for a single client, the BC Teachers’ Federation, three distinctive tones calibrated to their message and audience: openness in “Quiet Now,” pointed humour in “Waiting,” and hope and possibility for the “Better Schools” website. (more…)

Telling the real story of collective bargaining: CUPE Ontario

Thursday, January 31st, 2013

Still image from the ad, showing a worker shaking hands with an employerCommunicating around specific issues can be highly effective, often involving focused messages, sharply defined goals and tangible outcomes.

But sometimes you’re aiming higher. You want to change not just opinions on an issue, but the underlying attitudes, assumptions and narrative that drive those opinions.

When Ontario’s Liberal government targeted collective bargaining rights for school board workers with Bill 115, CUPE Ontario recognized it as the first assault in a campaign against fundamental rights for all public employees. And they saw that assault as part of the right-wing narrative about collective bargaining: that it always results in inefficiency and conflict, disrupting services and holding back economic growth. (more…)