Posts Tagged ‘Awards’

Four of our clients’ projects are Reed Award finalists!

Monday, January 12th, 2015

There aren’t many stories more compelling than dedicated public-sector workers under attack from governments bent on cutting services and staff. We’ve been helping unions tell—and change—that story in provinces across the country. And this week, four of those stories were honoured by being named as finalists for the Reed Awards, where Campaigns & Elections salutes the best of political communications from the past year.

The finalists include:

Elementary Teachers’ Federation of Ontario: Direct mail

ETFO election postcard

For Ontario teachers, recovery from the Mike Harris era was a slow, painstaking process marked by setbacks and political attacks from the governing Liberals. But even by those standards, PC Leader Tim Hudak‘s agenda of cutting teachers and other school workers was extreme. This piece went into 1.7 million households in swing ridings, exposing the threat posed by Hudak’s plan.

Elementary Teachers’ Federation of Ontario: Web video

This video let us expand on the teachers’ story, explaining how larger class sizes meant less individual attention for students, and making the case for smaller classes. We posted it to YouTube as well as embedding it on the ETFO election website, BuildingBetterSchools.ca.

Ontario Nurses’ Association: Direct mail

ONA election postcard, side 1

ONA election postcard, side 2

Teachers weren’t the only ones targeted by Tim Hudak’s plan. Nurses—already under strain from ongoing shortages—faced the prospect of even heavier workloads, layoffs and wage and pension cuts. This postcard, delivered to 1.4 million households in swing ridings, helped convince voters that Hudak’s plan would erode patient care and put their families’ health at risk.

BC Teachers’ Federation: Campaign website

AFairDeal.ca screen capture

For years, Premier Christy Clark and the BC Liberals repeatedly provoked the BCTF, hoping to trigger a conflict that would swing public sentiment away from teachers. Last year, still riding high on an election victory, the Liberals demanded a 10-year collective agreement locking in the cutbacks and overcrowded classrooms of the past decade. This website, at AFairDeal.ca, helped teachers take the government on, making the most of third-party validation that established both the Liberals’ bad faith and the province’s dismal performance in funding education.

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What really matters, of course, is whether these stories make a difference. And the good news is that they all did.

In Ontario, teachers and nurses helped to defeat Conservatives in all of their targetted ridings. Tim Hudak suffered a huge, leadership-ending defeat as voters rejected not just him, but the conservative public-service-cutting values he campaigned on. And parents throughout BC stood with teachers to a degree that confounded pundits and right-wing strategists alike. The province and the BCTF reached a contract that addresses class size and composition, leaves the teachers’ court victories restoring class-size contract provisions intact, and has a term of just six years, not ten.

We’ll learn who won the Reed Awards on January 23. But as happy as we’d be to see our clients carry home some lovely trophies, we’re satisfied to have helped them tell compelling stories that made a big difference for their members—and the public they serve.

Six wins at the 2012 Pollie Awards

Tuesday, April 3rd, 2012

It feels great to pause from the sometimes-frantic pace of work to look at the big picture.

Bringing home six Pollie Awards, including the Gold winner in International TV election spots, is one of those times.
Here’s the haul:

International Candidate TV (Gold) “Christy Crunch” BC NDP
International Candidate TV (Honorable Mention) “Pride” Manitoba NDP
International Direct Mail – Silver “Popular” Canadian Labour Congress
International Public Affairs TV (Bronze) “Phone rings” Saskatchewan Government and General Employees’ Union
International Radio (Bronze) “If they weren’t” Hospital Employees’ Union
International Newspaper (Bronze) “Expert Care” Ambulance Paramedics of BC/CUPE
Congratulations to our wonderful clients! Click the image below to play “Christy Crunch”

Christy Crunch (BC NDP)

NOW’s work finalist in international awards

Wednesday, January 25th, 2012

NOW’s election work has been singled out for recognition again, this time in the 2012 international Reed Awards, sponsored by Campaigns & Elections magazine. The Reed Awards are selected by a panel of expert judges.

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Pride

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Christy Crunch (BC NDP)

This 2011 BC NDP ad was launched to define the newly elected Liberal Leader and Premier: Christy Clark. While maintaining a light approach, it still took a hard shot at her personal political history and linked her to the policies of the exiting leader.

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The Greg Selinger/Manitoba NDP 2011 campaign has been chosen as a finalist with 5 other campaigns around the world for Best International Campaign. The TV spot “Christy Crunch”, created for the BC NDP, is also a finalist for best TV spot outside of the USA.

Innovative Workplace Nominee, YWCA Women of Distinction Awards

Wednesday, April 27th, 2011

We’re thrilled to be an official nominee as an Innovative Workplace as part of YWCA Vancouver’s Women of Distinction Awards. At NOW we’ve done a lot to accommodate women and families at work, and it’s great to be recognized for those efforts. For our part, making work manageable for women and their families just seems like the right thing to do. After all, life is short, and work should be fun.
You can see the full list of nominees here, and check out the auspicious company we’ve landed in, with UBC, McCarthy Tetrault LLP, PwC, and Ritchie Bros. Auctioneers.

7 Pollie Awards international recognition for NOW’s clients

Monday, March 14th, 2011

We’re so proud of our clients and our work together! This weekend, creative work on highway privatization, pension security, parks, public services, and election awareness was recognized with seven international awards.
The Pollie Awards have been called “the Oscars of political advertising” and recognize the best of public affairs and issue advertising.

NOW’s clients won in 5 categories:
International candidate direct mail:
Silver – for the pension leaflet for the Ontario New Democratic Party caucus called “What’s the plan?”
Bronze – for the Manitoba New Democratic Party caucus’ direct mail brochure “Hugh”

International candidate radio:
Silver – for a radio spot on parks privatization done with the SGEU called “Grandpa”

International candidate television:
Honorable mention – for the spot made for the Saskatchewan New Democratic Party called “Balloon”

International public affairs internet campaign:

Bronze – for the anti-privatization campaign site for the SGEU ifyoulovesaskatchewan.ca

International public affairs television:
Bronze – for a public services branding spot from the Nova Scotia Government Employees Union called “Commitment”
Honorable mention – for the spot that defines the risks of highways privatization, from the SGEU: “Signs”