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Connecting with audiences on an emotional level — that's a power video has that tops any other media. Sometimes, a voice-over isn't even needed to deliver a powerful message. Think of it as a visual poem about why nurses are important to patients and their families. Through life's journey — at some of the most important moments in our lives — Manitoba's nurses are there.
This ad works to build the brand of the Manitoba Nurses Union with the general public, enhance their trust and credibility, and help grow support for their causes over time.
It appeared on broadcast TV, media website pre-roll and movie theatre pre-show reels throughout Manitoba. Click the image to play the ad.
OUR LATEST NOW-HOW
What makes web video watchable and persuasive?
Originally published in Campaigns and Elections Canada.
Even if, as the cliché goes, a picture is worth a thousand words, that doesn’t necessarily mean moving pictures are worth more. In fact, if done badly, your web video may end up worth far more to your opponent. Read more »
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Bio: Full service advertising. Social marketing. Union communications. Electoral campaigns. Change marketing. NGOs & Associations. Video, online & interactive. Training & Coaching.
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Jim Lowe
Jim’s industrial design background makes him a stickler for function as well as beauty. Read more »
