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Protecting public services by talking about the elephant in the room
Listen to the public conversation that goes on around government budgets, and you'd swear the only important questions are whether they're balanced, whether they cut taxes and whether they reduce spending.
The impact those budget decisions have on public services? That usually gets lip service — at best.
The Manitoba Government and General Employees' Union is working to change that, starting with a new campaign we've helped them to launch.
Its most visible face is a TV ad that makes the elephant in the room impossible to ignore, and encourages Manitobans to start talking about it.
The ad pairs an upbeat, playful tone with a serious message: the services that families rely on are getting squeezed, and we need to talk about how we can sustain them for the long term.
Name: NOW Communications Group
Location: Canada-wide with offices in Vancouver, Regina, Winnipeg, Toronto and Halifax
Bio: Full service advertising. Social marketing. Union communications. Electoral campaigns. Change marketing. NGOs & Associations. Video, online & interactive. Training & Coaching.
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OUR LATEST NOW-HOW
Reviving Labour's Image
by Paul Degenstein
At NOW, we’re fortunate to work with great unions across the country. Together, we’ve had a lot of success in modernizing and reshaping their image and brands. We’ve broadened their appeal, shown why the work of their members matters and how it makes a difference in the world around them. In building a relationship with the public, we’ve helped our union clients win victories at the bargaining table, protect the services families count on, and even influence public policies to make life better for more people. Read more »
Celebrating CUPE at 50: five decades of great stories to tell
When you’re a union with a long history of victories both for your own members and for Canadians at large, telling your stories and reminding us all of what’s possible is a service to everyone. That’s what CUPE has done to celebrate its 50th anniversary. And we're proud to have helped them tell those stories.